Public interest
Branding, digital marketing, PR
Branding, digital marketing and PR head for the International Year of Millets programme.
Situation
A climate-smart crop with real policy backing and little cultural standing outside the state.
Direction
The story moved from nutrition to climate, cuisine and the farmers themselves, especially the women.
Outcome
UN events, IYOM summits in Paris, MasterChef India, and village women starting millet businesses of their own.
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