Consumer, United Kingdom
Strategy, identity, launch, PR
Category and audience research, brand strategy, identity and packaging direction, launch and PR.
Category
The most defended shelf in drinks: industrial Big Soda at one end, clinical better-for-you brands at the other.
The position
Choice, culture, taste and individuality. A brand young consumers take part in. Currently scaling.
Scope
Positioning, identity and pack direction, launch, social and creator system, press.
The range
Each flavour is a different character rather than a line extension, so the brand reads as a set of choices.
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